How to speed up a holiday rental website: 7 checks

Seven practical speed checks for apartment and villa sites — no invented statistics, focused on what you can measure.

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2026-11-09

1. Measure the baseline

Open the site on mobile and desktop. Use free Lighthouse in Chrome (DevTools → Lighthouse) or PageSpeed Insights. Note the date and score; without a baseline you cannot tell if a change helped.

2. Shrink the photos

Large JPEG/PNG files are the usual reason holiday sites feel slow. Prefer modern formats (WebP/AVIF) and multiple widths (srcset), not one 4000 px image for every device.

3. Defer what is not needed first

Maps, chat widgets, heavy sliders and hero video often block first paint. Load them after the key content is visible, or remove them if they do not drive enquiries.

4. Avoid heavy themes and plugins

On a CMS with many add-ons, each plugin can inject scripts. Turn off what you do not use. Static or lightweight sites are easier to keep fast.

5. Caching and hosting

Check that hosting sends cache headers for images and static files and that HTTPS works. A CDN helps guests from other countries, which is common in Istria.

6. Fonts and third-party scripts

Too many web fonts or synchronous analytics slow the page. Limit fonts; prefer analytics that fit your privacy model.

7. Check the mobile layout

Most guests browse rentals on a phone. The enquiry button must be visible, text readable without zoom, and the gallery usable with one thumb.

What next

If Lighthouse still shows slow LCP/TBT after these steps, ask for a technical review. Webotok offers maintenance and optimisation of existing sites — without promising a specific score in advance.

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Describe briefly what you need – we reply with a proposal and no obligation.

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